Make Data
More Approachable

Read the Approachable Data Method and get the power to transform the way we run our data teams to unlock business potential.

Most Businesses Aren't Data-Driven.

Despite the pressure for businesses to use more and more data, the success of data projects is minimal:

  • Many data teams are order-takers, and become "cost-centers" instead of value adds

  • Data projects fail to make an impact on revenue

  • C-levels misunderstand what data is available and don't have the right information

  • Opportunities get missed due to too-niche focus of data teams

The Approachable Data Method makes data more actionable

Shares an easy-to-understand framework to help choose data projects and ensure their success

Teaches how to navigate the politics of data in big organizations

Offers a way to get repeatable success by using data to identify opportunities

Shows a new perspective to using data that gets beyond technical skillsets and focuses on business context

The Approachable Data Method

a five-step process to squeeze value out of data

Capitalize on the data.

1.

Determine the broader business strategy.

2.

Make the invisible, visible.

3.

Uncover opportunities and losers.

4.

Link findings to the broader business issues.

5.

The Approachable Data Method

MaryBeth Maskovas created the Approachable Data Method after experience in major organizations such as Pandora Jewelry, KAYAK, and Wendy's. The methodology was grown over the years as she discovered that many organizations weren't getting enough impact out of their data and many data leaders weren't playing the roles they could in business growth.

The Approachable Data Method book launched a whole community and set of resources that are there to support business leaders in being truly data-driven.

The Analytics Round Table:
Director of Analytics Peer group

Are you a director of analytics at a larger organization?

It's a tough role, with competing priorities, limited resourcing, and the battle to be relevant to the business. Join a group of like-minded people on the same career path as you to discuss common issues in the role such as building the right team structures, assessing organization maturity, deciding the right attribution/incrementality models and more.