About us
The Approachable Data Method is a community and set of resources that make data more actionable by reinventing analytics teams. We use methods that help you understand holistic performance with the goal of creating a new type of data leader that makes a bigger impact in modern companies.
our mission
Our goal is to revolutionize how data is used in modern organizations — to make it more actionable and usable by building processes, leaders, and resources that make it easier to see the holistic picture and do more than just inform — transform.
about
the book
The Approachable Data Method is the first business book published by MaryBeth Maskovas. The book guides how business leaders can make data a steering force behind their company and career success by navigating the politics of data, creating repeatable results, and focusing on the biggest business problems.
The book covers the simple, five-step method that can be translated to uncover insights that can be turned into new processes and projects that can improve profitability and revenue.
about
Marybeth Maksovas
MaryBeth is a data expert with an international career who has used the Approachable Data Method to influence major organizations. As she gained more experience in the field of analytics, she realized that many companies are underutilizing data and disempowering their data teams, even as the demand for data has grown.
After working in-house and consulting for companies such as KAYAK and Pandora Jewelry, she started her consulting firm in 2020 at the height of the pandemic. Insight Lime quickly grew to out-compete Big Five consulting firms and picked up major clients such as Wendy's and Trend Micro. The Approachable Data Method was a core part of the product offerings and how she trained new analysts, which resulted in an 80% client repeat rate and a 90+ NPS score for the whole lifespan of the agency.
In 2025, MaryBeth closed Insight Lime to focus on the Approachable Data Method. She plans on writing several more books about data, run the Analytics Round Table peer group and solo consulting on special projects.